LTV Calculator

Customer lifetime value is the total profit a customer brings you before they leave — and it's the ceiling on what you can afford to spend winning one. Enter your order value, how often customers buy, how long they stay and your margin, and get the number that tells you how much growth you can buy.

Tool Features

• Revenue per customer over their whole lifespan
• Profit-based LTV using your real margin
• LTV:CAC ratio with a health verdict
• Maximum CAC you can afford at 3x
• No registration or software installation

Common Usage

• Set a ceiling for ad spend per customer
• Decide if a retention program is worth it
• Compare customer segments by value
• Sanity-check a subscription price