CAC Calculator

What does it actually cost you to win one customer? Not the ad spend you see in one channel — the whole thing, including the salaries of the people who close the deals. That total, divided by the customers you won, is your CAC, and it decides whether growth makes you money or eats you alive.

Tool Features

• Customer acquisition cost from total spend
• LTV:CAC ratio when you add lifetime value
• CAC payback verdict: healthy, watch, or losing money
• Spend breakdown per customer per month
• No registration or software installation

Common Usage

• Check whether paid ads are profitable
• Compare CAC across channels or campaigns
• Set a defensible marketing budget
• Test if a growth plan can pay for itself